This is an interview with Mary Engle, Associate Director for Advertising Practices with the FTC regarding disclosing sponsored content or affiliate links out on social media or your blog. We chat about the recent Twitter chat hosted by the FTC specifically for online influencers and the importance of disclosing your relationships with the brands (or affiliates) that you work with!
* Welcome to the 120th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Mary Engle, Associate Director for Advertising Practices with the Federal Trade Commission (FTC). We're chatting all about disclosures!
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INSIDE THIS EPISODE
* Mary Engle, Associate Director of Advertising Practices for the FTC
* Twitter Chat with the FTC
* Monitoring blogging & social media
* Educating bloggers & social media influencers
* Not following the rules
* Affiliate networks
* Minimum fine levels
* Free stuff
* Selling your own products
* Promoting your clients
**Some links below contain affiliate links. Purchasing through them, at no further cost to you, help support Boss Girl Creative. Thank you for supporting the brands that support BGC!**
* ANNOUNCEMENT!!!! Nitty Gritty Interview #6 is...Alexandra from AVE Styles
* Brand new eCourse!!! Unlocking Your SEO Potential
* FTC Endorsement Guides "What People Are Asking" FAQ
* Section 5 of the FTC Act
* Email the FTC: firstname.lastname@example.org
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