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The Purposely Aligned Entrepreneur

The Purposely Aligned Entrepreneur Podcast, presented by Boss Girl Creative & hosted by Taylor Bradford, is a weekly podcast that leads & inspires entrepreneurs who have found success, to stay purposely aligned in that success, by providing them support, guidance & a sisterhood to keep going. The business journey isn't meant to be traveled alone!
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Now displaying: June, 2015
Jun 30, 2015

IMPORTANT ANNOUNCEMENTS
* Welcome to the second episode of the Boss Girl Creative Podcast!! Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Join the BGC Crew
* Join me on Periscope on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram

TOPICS DISCUSSED IN THIS EPISODE
* Building your brand
* Building your brand needs to be consistent across the board
* What can you do to help build your brand
* Know who your target audience is
* What does your website say
* Not being intimidated by bigger bloggers
* Guest posting, attending live events, create a product, comment, build your email list
* Collaborations/Partnerships with other Bloggers and Brands
* Find Your Tribe

TAYLOR SAID
"Building a brand needs to be consistent." Taylor Bradford

"You want to have consistency in your posting schedule." Taylor Bradford

"Social media, the platforms, the key is to stay consistent too." Taylor Bradford

"It is important to pick one platform that you are really truly drawn to and rock that platform out." Taylor Bradford

"Go through your feed, like and comment, that is how you get engagement." Taylor Bradford

"It is super important to figure out who is your target audience, who is your customer, who is the person reading, and then who are you wanting to attract." Taylor Bradford

"Ultimately you want to know what desires you are filling to the people who are reading." Taylor Bradford

"It’s important to always reach out to your readers, find out, give them an incentive…to get them to answer you." Taylor Bradford

"Because your site is kind of your informal speaker, when a brand does lands there, they want to figure out who you are right out of the gate and whether or not you compliment their customer." Taylor Bradford

"Building your brand is hard work because you are constantly working to keep up at the level that you want to put forth."  Taylor Bradford

"What are you saying outside of your blog?" Taylor Bradford

"People will fall in love with who you are, that is the most natural and organic way to build your brand." Taylor Bradford

LAUREN SAID
"I really strive to be very open, honest, consistent with who I am on my blog, my social media, in person, and in emails." Lauren McBride

"If your readers are taking the time to sit there and comment, you should comment back." Lauren McBride

"Know who you want to be out there, and the audience that you are targeting, and again with the consistency, and your site really needs to line up with all of that." Lauren McBride

"Especially when you start partnering with brands, you really want your site to look professional and really speak volumes of who you are just from that one, that initial landing on your page." Lauren McBride

"You want your site to be you." Lauren McBride

"You don’t have to try so hard to be you, just be you and you can’t go wrong." Lauren McBride

RESOURCES AND LINKS DISCUSSED IN THIS EPISODE
Survey Monkey: https://www.surveymonkey.com/
BSchool: http://www.marieforleo.com/bschool/
Pinterest: http://pinterest.com
Instagram: http://instagram.com
Twitter: http://twitter.com
Facebook: http://facebook.com
Peek User Testing: http://peek.usertesting.com/
Hello Bar: https://www.hellobar.com/
Gleam Capture: https://gleam.io/app/capture

SHOUT-OUTS
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
Emylee @ Emylee Says
Mercedes @ Beyond Beauty Lounge
Melissa @ This Girl's Life Blog
Emily @ Emmy Mom
Jena @ Miss Jena's Lifestyle Studio
Lisa @ Lisa Serrano aka Princess Mousey Cards
Starbucks
Valentino Shoes
Target
Forever 21
TJMaxx
Marshalls
Toyota

MORE FROM TAYLOR
Pink Heels Pink Truck - pinkheelspinktruck.com

MORE FROM LAUREN
Lauren McBride Blog - www.laurenmcbrideblog.com

CONNECT WITH US ON INSTAGRAM
Taylor - @pnkheelspnktrk
Lauren - @laurmcbrideblog
#bossgirlcreative #bossgirlQA

HELP SPREAD THE BOSS GIRL LOVE!
It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love!
If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!





Jun 26, 2015

IMPORTANT ANNOUNCEMENTS
* Welcome to the very first episode of the Boss Girl Creative Podcast!! Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Join the BGC Crew!

TOPICS DISCUSSED IN THIS EPISODE
* What it means to be a Boss Girl and a Boss Girl Creative
* A short history on Taylor and Lauren
* What blogging can do for you
* Turning blogging into a source of income
* Rewards of blogging
* Investing in yourself and your brand

TAYLOR SAID
"Even though we all may be in a different market, we all are creatives and we all are trying to do our thing and be fellow Boss Girls." Taylor Bradford

"I don’t want to be pigeon holed into one category because what fun is it to just be one kind of blogger when you can be all kinds of bloggers!" Taylor Bradford

"My biggest thing that I have enjoyed is adding my blogging series and being able to provide education to fellow bloggers." Taylor Bradford

"No matter what creative field you’re in…you can reach your community and your customers through blogging in a way that you really can’t through any other platform." Taylor Bradford

"I personally want to be as transparent as possible because I want you to know, this is possible, if this is your dream…this is possible and there are women in our field doing that. Taylor Bradford

"You have to grow, you have to put yourself out there, you have to think about your brand, your community, you’re investing in yourself, investing in time to figure out what can take you to the next level. Taylor Bradford

"Invest in yourself, invest in your brand and invest in your business." Taylor Bradford

LAUREN SAID
"I like being a lifestyle blogger because you can kind of do whatever you want!" Lauren McBride

"Getting paid to do something I love, writing about something I love, it doesn’t even feel like work." Lauren McBride

"When I ever won Maxxinista of the Month last August, that was my dream and I never would have thought I would be able to collaborate with TJ Maxx." Lauren McBride

"When you get things [collaboration opportunities] like that and see what doors it opens, it gives you that push to continue and then you are almost hungry for it." Lauren McBride

"There isn’t a rulebook…we have learned via trial and error but if there is a way to do that easier and more effectively, we want to provide that." Lauren McBride

"You have to invest in yourself. You have to put the time in and you have to be continually growing." Lauren McBride

RESOURCES AND LINKS DISCUSSED IN THIS EPISODE
B-School: www..marieforleo.com/bschool/
Instagram: www.instagram.com
Pinterest: www.pinterest.com
Twitter: www.twitter.com

SHOUT-OUTS
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
Sits Girls
31 Days to Build a Better Blog - Darren Rowse aka PROBLOGGER
Match.com
Pottery Barn
Maxxinista of the Month - TJMaxx
The Breakfast Club
 
MORE FROM TAYLOR
Pink Heels Pink Truck - pinkheelspinktruck.com


MORE FROM LAUREN
Lauren McBride Blog - www.laurenmcbrideblog.com

CONNECT WITH US ON INSTAGRAM
Taylor - @pnkheelspnktrk
Lauren - @laurmcbrideblog
#bossgirlcreative #bossgirlQA

HELP SPREAD THE BOSS GIRL LOVE!
It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love!
If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

FEEDBACK + PROMOTION
You can ask your questions and leave your comments by either calling (707) BOSS-GIRL, emailing hello@bossgirlcreative.com or go to the Boss Girl Creative Facebook group.

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