Are you ready for a fresh start in 2023? It's time to leave what no longer serves you in 2022, and call in more of what lights up your soul in 2023. Let's dive in to planning for a brand new year, friend! (Part 1)
🖤 Creating a Fresh Start
🖤 Making a Plan for 2023
🖤 Why It Matters
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EPISODE 393 - HOW TO ORGANIZE YOUR WEBSITE
EPISODE 384 - STORIES TO INFUSE INTO YOUR BRAND
EPISODE 344 - MY JOURNEY & TIPS ON WRITING A NON-FICTION BOOK (PART 1)
EPISODE 294 - BEFORE YOU HIT PUBLISH
EPISODE 194 - THE IMPORTANCE OF TAKING ACTION
EPISODE 094 - CASE STUDY: WILDFLOWERS + WHIMSY
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Is your website organized? Does it flow & function for your ideal customer? Tune in to learn more about the things to consider when organizing your website.
🖤 Why Your Website Needs to Flow & Function
🖤 What Makes Up Your Website Pages
🖤 Why It Matters
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EPISODE 392 - THE CUSTOMER JOURNEY EXPLAINED
EPISODE 383 - WEAVING YOUR STORY INTO YOUR BRAND
EPISODE 343 - ORGANIZING & PLANNING FOR 2022 (PART 2)
EPISODE 293 - THE ONE ABOUT SALES
EPISODE 193 - KICKING SELF-DOUBT TO THE CURB
EPISODE 093 - HOW TO COLD PITCH BRANDS
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From stranger to customer to loyal fan, the customer journey is an important one. With touchpoints involved at each step, it's important to understand the process involved so you can turn a stranger into a customer and then a loyal fan. Tune in to learn more about this process!
🖤 What is a Customer Journey?
🖤 What are the Steps Involved?
🖤 How to Craft a Customer Journey
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EPISODE 391 - ALL ABOUT CREATING BATCH DAYS
EPISODE 382 - MARKETING HABITS YOU NEED
EPISODE 342 - ORGANIZING & PLANNING FOR 2022 (PART 2)
EPISODE 292 - TOOLS, APPS & WP PLUGINS I'M LOVING
EPISODE 192 - ONLINE TOOLS TO MAKE BIZ LIFE EASIER
EPISODE 092 - INTERVIEW WITH DANA MALSTAFF OF BOSS MOM
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Feeling like you need help tackling all the things? Are you drowning in your never ending to-do list? Time is finite. Create a strategy that makes it feel infinite. Tune in to learn all about creating batch days and make it part of your business strategy. Take back your time!
🖤 What is a Batch Day?
🖤 Why Are Batch Days Important?
🖤 Creating a Batch Day Strategy
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EPISODE 390 - WHAT MAKES UP PRICING?
EPISODE 381 - ELEMENTS OF A STRONG BRAND
EPISODE 341 - ORGANIZING & PLANNING FOR 2022 (PART 1)
EPISODE 191 - WHY YOU NEED BUSINESS BESTIES
EPISODE 091 - MAINTAINING YOUR BRANDS INTEGRITY
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Pricing is a sticky subject for a lot of people. While some think it's straightforward, others feel that it's not. I'm here to say that there are 5 must have elements that should make up your pricing & then suggestions on how to handle the parts that aren't so straight forward. Tune in!
🖤 What Makes Up Pricing
🖤 How to Determine Your Pricing
🖤 Is Worth Involved in Pricing?
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EPISODE 389 - HOW TO MAXIMIZE YOUR OFF SEASON
EPISODE 380 - WHY YOU NEED A BRAND STRATEGY
EPISODE 340 - DON'T MAKE THESE BUSINESS MISTAKES
EPISODE 290 - WHAT TO DO AFTER YOU PUBLISH A BLOG POST
EPISODE 190 - DIVING INTO FACEBOOK ADS
EPISODE 090 - WRITING FOR YOUR IDEAL READER
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Finding yourself entering into a period of less busy in business? This episode is for you! Learn how you can plan to stay proactive during your off season that will help you reduce stress during your busy season!
🖤 How to Make the Most of Your Off Season
🖤 Steps to Take During Your Off Season
🖤 How to Be Less Stressed During Busy Season
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EPISODE 388 - WHY PILLARS & PURPOSE MATTER
EPISODE 379 - WHY YOU NEED A MARKETING STRATEGY
EPISODE 339 - LESSONS LEARNED FROM YOUTUBE
EPISODE 289 - SETTING INTENTIONS & GOALS FOR A NEW YEAR
EPISODE 189 - MAINTAINING HEALTHY LISTS
EPISODE 089 - HOW TO GET YOUR READERS TO COME BACK
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Without purpose, your business has zero foundation. Without pillars, your business has zero structure. Tune in to find out why pillars and purpose matter in business.
🖤 Why Purpose Matters
🖤 Why Pillars Matter
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EPISODE 387 - HOW TO ELEVATE YOUR CLIENT EXPERIENCE
EPISODE 378 - WHY YOU NEED A BUSINESS STRATEGY
EPISODE 338 - DON'T BE A CONTENT TOURIST
EPISODE 288 - HOW TO USE GOOGLE SEARCH CONSOLE
EPISODE 188 - MORNING ROUTINES FOR CREATIVES
EPISODE 088 - IDEAL READER CASE STUDY: MAKING MRS. M
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Your client's experience should be something that sits at the top of your "this is important for my business" list. It's what can take you and your business to the next level. It's what turns clients into raving fans which means more referrals and sales for you. Tune in to see how you can elevate your client experience.
🖤 The 3 Steps to Elevating Your Client Experience
🖤 Why Your Client Experience is Important
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EPISODE 386 - STOP MAKING THESE BUSINESS MISTAKES
EPISODE 377 - BUSINESS, BRAND & MARKETING STRATEGY 101
EPISODE 337 - ARE YOU WORTH FOLLOWING?
EPISODE 287 - KEYWORD PLANNING 101
EPISODE 187 - OVERCOMING BUSINESS FEARS
EPISODE 087 - WHEN YOU FINALLY HAVE AN A-HA!
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Are you making any of these business mistakes? If you are, you need to stop what you're doing and immediately course correct! Tune in to listen to the mistakes so that you can continue you forward progress in your business!
🖤 Are You Making These Business Mistakes?
🖤 Why You Need to Stop
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EPISODE 385 - SOPS YOU NEED IN YOUR BUSINESS
EPISODE 376 - WHY I DELETED MY ENTIRE EMAIL LIST
EPISODE 336 - WHAT'S HOLDING YOU BACK?
EPISODE 286 - WHY YOU SHOULD BE USING GOOGLE ANALYTICS
EPISODE 186 - BUSINESS BOOKS TO READ IN 2019
EPISODE 086 - WHEN EXPECTATIONS FAIL
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Having a standard operating procedure (SOP) is imperative if you have any kind of growth goal in your business. It helps you streamline your processes by creating a step-by-step process for the most important parts of your business. Tune in to hear the various SOPs that you need in your business.
🖤 What are SOPs?
🖤 Why Are SOPs Important?
🖤 The SOPs You Need In Your Business
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EPISODE 384 - STORIES TO INFUSE INTO YOUR BRAND
EPISODE 375 - THE IMPORTANCE OF A MORNING ROUTINE
EPISODE 335 - RUNNING YOUR BUSINESS SCARED?
EPISODE 285 - MINDSET SHIFTS IN HARD TIMES
EPISODE 185 - 2018 YEAR IN REVIEW + PEP TALK FOR 2019
EPISODE 085 - IT'S TIME FOR TAXES
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Brand storytelling is not just about your origin story. It's also about the micro-stories: the stories that include your client experiences, your transformations, your values, etc. Tune in to hear the micro-stories that need to be infused into your overall brand story.
🖤 Stories You Need to Tell
🖤 Why You Need the Mini-Stories
🖤 How to Add These Stories to Your Brand
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EPISODE 383 - WEAVING YOUR STORY INTO YOUR BRAND
EPISODE 374 - HOW TO PERFECT YOUR CONTACT PAGE
EPISODE 334 - HOW TO CREATE A BRAND THROUGH YOUR OWN STORY
EPISODE 284 - CANCEL CULTURE & ENTITLEMENT
EPISODE 184 - WHY FEELING STUCK MIGHT SOMETIMES BE A GOOD THING
EPISODE 084 - CREATING MORE CONTENT
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Is your story infused within your business/brand? Have you taken the time to write out the long version, so you know how to tell the short version (the elevator pitch)? Tune in to hear the questions that will help you infuse your story into your brand.
🖤 What Would Your Brand Be If...?
🖤 Questions to Answer
🖤 The Importance of Your Origin Story
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EPISODE 382 - MARKETING HABITS YOU NEED
EPISODE 373 - LEGAL PAGES YOU MUST HAVE ON YOUR WEBSITE
EPISODE 333 - STOP WASTING TIME
EPISODE 283 - TRYING TO FIX TOO MANY THINGS
EPISODE 183 - MARKETING PERSONALITIES WITH BRIT KOLO
EPISODE 083 - MAKING THE MOST OF A NEW YEAR
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This week I'm sharing 12 marketing habits that every small business owner needs to have. Tune in to find out what you might be missing in your marketing game!
🖤 12 Marketing Habits You Need
🖤 Why You Need These Marketing Habits
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EPISODE 381 - ELEMENTS OF A STRONG BRAND
EPISODE 372 - HOW TO PERFECT YOUR OFFERINGS PAGE
EPISODE 332 - HOW TO VALIDATE YOUR OFFERINGS BEFORE SELLING THEM
EPISODE 282 - THE 18 MONTH RULE
EPISODE 182 - INVESTING IN YOUR BIZ & YOURSELF
EPISODE 082 - HOW TO TAKE A BLOGGING BREAK
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How do you know if you have a strong brand or not? In this week's episode, I'm talking about the elements & metrics that make up a strong brand. I've got a myriad of questions for you to answer to figure out where you are strong and where you need improvement. Never forget that it ALWAYS begins with your why, what & who! Tune in!
🖤 Elements of a Strong Brand
🖤 What You Can Track
🖤 Questions to Ask Yourself
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EPISODE 380 - WHY YOU NEED A BRAND STRATEGY
EPISODE 371 - HOW TO PERFECT YOUR ABOUT PAGE
EPISODE 331 - WARNING: YOU'RE NOT EXERCISING YOUR JOY MUSCLE ENOUGH
EPISODE 281 - WHEN IT'S OKAY TO LET GO
EPISODE 181 - HOW TO HANDLE SUCCESS GUILT
EPISODE 081 - WRAPPING UP 2016 & INSIGHTS INTO 2017
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This week, I'm wrapping up the business trifecta series with why you need a brand strategy. Brand strategy is the character or personality of your business. It's how you communicate your business values and what makes you different. Tune in to hear the 8 steps of working through creating a brand strategy for yourself!
🖤 Brand Strategy Defined
🖤 The Steps to Curating a Brand Strategy
🖤 Why Brand Strategy is the Character of your Business
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EPISODE 379 - WHY YOU NEED A MARKETING STRATEGY
EPISODE 370 - HOW TO PERFECT YOUR WEBSITE HOMEPAGE
EPISODE 330 - THE GREAT INSTAGRAM & FACEBOOK SHUTDOWN OF 2021
EPISODE 280 - UNCONVENTIONAL TIPS FOR BUSINESS SUCCESS
EPISODE 180 - HOW TO MARKET YOUR BUSINESS OR BLOG (PART 2)
EPISODE 080 - COPYRIGHT INFRINGEMENT
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This week, I'm continuing the business trifecta series with why you need a marketing strategy. I walk you through the phases of creating the foundation to your marketing strategy and then guide you through a blueprint of next steps.
🖤 Marketing Strategy Defined
🖤 The Phases of Crafting a Marketing Strategy
🖤 Why Marketing Strategy is Your Megaphone
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EPISODE 378 - WHY YOU NEED A BUSINESS STRATEGY
EPISODE 369 - 8 THINGS I WISH I DID DIFFERENTLY AT THE LAUNCH OF THIS BUSINESS
EPISODE 329 - HOW TO PUT YOUR BIZ ON AUTO PILOT
EPISODE 279 - UNCONVENTIONAL IS THE NEW CONVENTIONAL
EPISODE 179 - HOW TO MARKET YOUR BUSINESS OR BLOG (PART 1)
EPISODE 079 - MOVING YOUR BRAND FORWARD
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Last week, I touched on the business trifecta: business strategy, brand strategy & marketing strategy. This week, I'm diving further into why you need a business strategy and the questions you need to answer for your business that will guide you in creating a solid business strategy.
🖤 Business Strategy Defined
🖤 Questions to Ask Yourself
🖤 Why Business Strategy is Important
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EPISODE 377 - BUSINESS, BRAND & MARKETING STRATEGY 101
EPISODE 368 - EXCLUSIVE SNEAK - THE FIRST CHAPTER OF MY BOOK
EPISODE 328 - HOW TO CREATE THE PERFECT CLIENT EXPERIENCE
EPISODE 278 - THE IMPORTANCE OF BRAND PHOTOS
EPISODE 178 - INCREASING YOUR SALES
EPISODE 078 - AN INSTAGRAM JOURNEY WITH LAUREN MCBRIDE
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The trifecta of business...having a business strategy, brand strategy & marketing strategy. You cannot simply skip to the marketing strategy if you haven't figured out the first two in the line up. Tune in to find out how and why you need to have these 3 strategies. And also which has to come first before the others can be strategized.
🖤 Why the 3 Strategies
🖤 What Strategy Comes First: Business Strategy, Brand Strategy or Marketing Strategy
🖤 Why Having These Strategies in Place is Important
🖤 Why is There an Order to these Strategies
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EPISODE 376 - WHY I DELETED MY ENTIRE EMAIL LIST
EPISODE 367 - HOW TO MAXIMIZE YOUR TIME DURING A SLOW SEASON
EPISODE 327 - HOW TO FIND TIME FOR YOUR SIDE HUSTLE
EPISODE 277 - DON'T FALL PREY TO THESE ENTREPRENEUR PITFALLS
EPISODE 177 - FINDING MINDSET SHIFTS
EPISODE 077 - AFFILIATE MARKETING TIPS FOR THE HOLIDAYS
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I'm spilling the beans on why I recently deleted my entire email list. Tune in to listen and find out why it's important to not only grow your list but why you need to manage your list as well!
🖤 Why I Deleted My Entire List
🖤 How to Delete a Cold List
🖤 How to Manage Your List
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EPISODE 375 - THE IMPORTANCE OF A MORNING ROUTINE
EPISODE 366 - HOW TO PERFORM A MID-YEAR REVIEW
EPISODE 326 - WHAT NOT TO FORGET WHEN STARTING A BUSINESS
EPISODE 276 - WHAT ARE YOU REALLY SELLING?
EPISODE 176 - OVERCOMING ROADBLOCKS
EPISODE 076 - WHERE TO START IN GOOGLE ANALYTICS
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A morning routine changed my life. And I know it will change yours. Tune in to find out the why behind having a morning routine and then start crafting your own!
🖤 Why a Morning Routine
🖤 How to Create a Morning Routine
🖤 What to Include in a Morning Routine
**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**
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EPISODE 374 - HOW TO PERFECT YOUR CONTACT PAGE
EPISODE 365 - FREEDOM FROM FEAR
EPISODE 325 - HOW TO FIND YOUR DREAM LIFE
EPISODE 275 - WHEN LIFE THROWS YOU A CURVE BALL
EPISODE 175 - INVESTING IN A BRANDING PHOTOSHOOT
EPISODE 075 - FAVORITE WORDPRESS PLUGINS
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Wrapping up the Website Page series with perfecting your Contact page on your website. Your contact page is a vessel that can jump-start your sales funnel. It's necessary for all websites, regardless of what you may or may not offer. Tune in to find out what needs to be included!
🖤 Why Your Contact Page Matters
🖤 What to Include
🖤 Why You Should Include Specific Things
**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**
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EPISODE 373 - LEGAL PAGES YOU MUST HAVE ON YOUR WEBSITE
EPISODE 324 - WHY YOU SHOULD ROLL OUT YOUR OWN RED CARPET
EPISODE 274 - WHY YOUR WHY IS SO IMPORTANT
EPISODE 174 - INTRODUCING PINTEREST COMMUNITIES
EPISODE 074 - DO NOT RINSE & REPEAT
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The non-sexy parts of your website are one of the most important parts of your website: the legal pages. These are made up of your Privacy Policy, Disclaimers, Disclosures and your Terms & Conditions. Tune in to this episode to learn all about these super important pages of your website!
🖤 The Sexy Stuff of Your Website
🖤 Legal Sections to Include
🖤 Why It's Important
**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**
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EPISODE 372 - HOW TO PERFECT YOUR OFFERINGS PAGE
EPISODE 363 - A PROCESS FOR SETTING UP A FUNNEL
EPISODE 323 - WHY YOU SHOULD PERFORM A WEBSITE AUDIT
EPISODE 273 - SO YOU WANT TO LAUNCH SOMETHING?
EPISODE 173 - THINGS YOU SHOULD KNOW ABOUT RUNNING A BLOG
EPISODE 073 - WHY YOU SHOULD ATTEND A CONFERENCE
Blog - The House of Sugar Creek
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Your offerings page (or services pages) is a place for you to share what it is that you sell/offer. It's comprised of 8 areas of focus that allow you to drill down and speak to the solution you offer. Tune in to hear how to setup an ideal offerings page that will attract your ideal client & offer the solution they are seeking.
🖤 The Anatomy of an Offerings Page
🖤 The Sections That Matter
🖤 Why It's Important
**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**
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EPISODE 371 - HOW TO PERFECT YOUR ABOUT PAGE
EPISODE 362 - WHY CONTENT STRATEGY MATTERS
EPISODE 322 - FRIENDSHIP BREAKUPS & HOW TO BE A BETTER FRIEND
EPISODE 272 - 5 REASONS YOU SHOULD BE CREATING UNIQUE CONTENT
EPISODE 172 - NITTY GRITTY INTERVIEW WITH JENNY MELROSE
EPISODE 072 - BEFORE YOU LAUNCH
Blog - The House of Sugar Creek
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Your about page is a glimpse into you through your ideal customer's eyes. It needs to tell their story through your story. Press play to find out what I mean and learn the key components needed on your About Page that will better speak to your ideal customer.
**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**
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EPISODE 370 - HOW TO PERFECT YOUR WEBSITE HOMEPAGE
EPISODE 361 - EMAIL MARKETING NURTURE SEQUENCE EXPLAINED
EPISODE 321 - WHY YOU NEED A PRODUCT TO SELL
EPISODE 271 - LEGAL STUFF & YOUR BIZ WITH CAROLINE FOX
EPISODE 171 - HOW TO KICK THE OVERWHELM
EPISODE 071 - BUSTING THROUGH OVERWHELM
Blog - The House of Sugar Creek
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The most important sections of your website homepage include the following: introduction section, offerings section, about section, newsletter sign-up section, and finally an "extras" section. Tune in to find out the key components to each of these website homepage sections & get to updating your homepage ASAP so you'll better attract your ideal client!
🖤 The Anatomy of a Homepage
🖤 The Sections That Matter
🖤 Boss Girl Creative's Example
**Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.**
* RESOURCE: My SEO Course >> Unlocking Your SEO Potential
* DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl
* RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you...The Podcast Man
* RESOURCE: Need Website Hosting Services? RFE Hosting
* HIRE ME: Back Pocket VIP Coaching
* JOIN THE INNER CIRCLE: Sign up here!!
* MY COURSES: click here to get to my courses
* YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek
* RESOURCE: Try Canva Pro, Free for 30 Days!
* RESOURCE: Get organized with Evernote!
* PATREON: Join my Support Squad Family!
* MY BOOK: Snag a copy!
* WORKSHOP: Sign up for my Website Refresh Workshop
EPISODE 369 - 8 THINGS I WISH I DID DIFFERENTLY AT THE LAUNCH OF THIS BUSINESS
EPISODE 360 - WHY YOUR MINDSET MATTERS
EPISODE 320 - CHECK YOUR MEAN GIRL AT THE DOOR
EPISODE 270 - BUSINESS TOOLS & APPS I'M USING IN 2020
EPISODE 170 - STUCK IN A HOLDING PATTERN?
Blog - The House of Sugar Creek
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