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Boss Girl Creative | Unconventional Business Wisdom

Boss Girl Creative Podcast, hosted by Taylor Bradford. Leading a Business Revolution πŸ‘‰πŸ» where business isn’t one size fits all, procrastination is okay & unconventional is normal. THIS IS >> YOUR EMPIRE. YOUR RULES πŸ’ͺ🏻
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Boss Girl Creative | Unconventional Business Wisdom
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All Episodes
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Now displaying: October, 2015
Oct 28, 2015

BGC ANNOUNCEMENTS
* Welcome to the 20th episode of the Boss Girl Creative Podcast!! Today I'm flying solo and chatting more about email lists and opt-ins
* Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Have you seen the BGC Intensive??
* Support Boss Girl Creative endeavors by joining the BGC Crew!
* Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram
* Want a direct link to the podcast feed? Click here.
* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA

INSIDE THIS EPISODE
* Opt-ins
* Email lists
* Sign-up to receive my opt-in and receive my favorite online biz tools
* Popular posts and PDFS
* Drip campaigns
* Ebooks
* Stock Photos
* Audio/Video opt-ins

QUOTES FROM THIS EPISODE
"What is an opt-in? An opt-in is a freebie. Something you give people to sign up for your email list." Taylor Bradford

"It's important to have an opt-in so that you can get people interested in the content that you are creating every day or every other day or however often you are creating your content for your website or your blog." Taylor Bradford

"You want to be able to provide something else that's unique to who you are and what you are creating on your website or your blog. And provide that specifically to the people that want to sign up to get your stuff in their inbox." Taylor Bradford

"Here's the thing: a brand new subscriber probably hasn't read your content from a year ago. And what better way to purpose what you've already written in the past by putting it into a PDF." Taylor Bradford

"Allowing people to kind of have a little bit more behind-the-scenes access to you, so that they can get to know who you are and become an avid reader of whatever you create." Taylor Bradford

"If you create a drip campaign and they want it all at once, add something extra to kind of boost that." Community member, Quita from Audacious Biz

"If you are wanting to grow your community through your email list, I would do more than just your RSS automatic feed to their [your subscribers] email." Taylor Bradford

"How in the world do we engage people to just want to sign up for your email newsletter? First of all, the opt-in. That's one. SEcond of all, getting people to answer questions." Taylor Bradford

"Always add a call-to-action at the end of your emails." Taylor Bradford

RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
Hootsuite
Twitter
Tailwind
Pinterest
Google Analytics
Mad Mimi
Mailchimp
Periscope
Facebook

SHOUT-OUTS
Krystal from Bloggers Get Social
Texas Women Bloggers

FIND TAYLOR ONLINE
Blog - pinkheelspinktruck.com
Instagram - @pnkheelspnktrk
Facebook - PinkHeelsPinkTruck
Pinterest - pnkheelspnktrk
Twitter - @pnkheelspnktrk

HELP SPREAD THE BOSS GIRL LOVE!
It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love!
If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

Oct 21, 2015

BGC ANNOUNCEMENTS
* Welcome to the 19th episode of the Boss Girl Creative Podcast!! Today I'm flying solo and chatting about SEO, building community and growing email lists
* Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Have you seen the BGC Intensive??
* Support Boss Girl Creative endeavors by joining the BGC Crew!
* Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram
* Want a direct link to the podcast feed? Click here.
* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA

INSIDE THIS EPISODE
* Keywords & SEO
* Building a Community
* Spamming your own blog
* Growing your email list
* Microblogging
* Reward your readers
* Facebook Groups vs Facebook Pages

QUOTES BY TAYLOR
"SEO is Search Engine Optimization and it is important. However, if you're trying to target a very broad keyword, for example, happy or sad or something that, if you went to Google right now and you just typed in that word, you would get a ton of results." Taylor Bradford

"When you are gearing up your posts for SEO purposes, to rank high in the search engines, you have to take a couple of things into consideration: how broad is the search term and if you go to Google and start typing that term in, what other words pop up with it before you hit the enter button?" Taylor Bradford

"When you are trying to come up with your keyword for your blog post, go look at Pinterest search." Taylor Bradford

"If you can come up with a better phrase that people might already be searching for, that may not be as broad...as the word happy...maybe you can narrow it down just a little bit with whatever you are trying to create, that is going to help you out." Taylor Bradford

"SEO is good, however, if you are trying to rank high off of one post for SEO purposes and that's already a word or phrase that has a lot of searching on it, it's going to be an uphill battle for you until you can establish yourself as an authority on that search term or phrase." Taylor Bradford

"What are you truly trying to use SEO for and is it going to benefit you?" Taylor Bradford

"I think building a community with your brand is probably more important now days then SEO." Taylor Bradford

"I recommend that you don't spam your own blog...leaving comments on your own blog that say 'thanks for your comment'...with comments like that, if you can re-contribute back to the conversation in a comment that somehow reiterates your post and your keywords within your comment, then I totally think it's okay for you to comment back on your blog." Taylor Bradford

"A tip on how you can build community through email: somebody leaves you a comment on the blog. You respond back to that person and however you need to respond back, send them to something else on the blog." Taylor Bradford

"Work on growing your email list." Taylor Bradford

"One thing you want to do in those emails is talk to your people like you are having coffee with them. Have a conversation. Ask them questions." Taylor Bradford

"SEO is still important. Don't get me wrong. Don't completely squash the whole SEO thing. But understand it takes a lot of work to build on your SEO presence based on what you are trying to accomplish. So if you want to be known as what ever it is you want to be know on, you need to write a lot of content based on that theme in order to truly rank high for SEO." Taylor Bradford

"Microblogging is just blogging on another social media platform." Taylor Bradford

RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
Periscope
Pinterest
Google Search
Google AdWords
Facebook
Instagram
Twitter

SHOUT-OUTS
Texas Women Bloggers
Mindy (MindyJoyM)
BGC Crew

FIND TAYLOR ONLINE
Blog - pinkheelspinktruck.com
Instagram - @pnkheelspnktrk
Facebook - PinkHeelsPinkTruck
Pinterest - pnkheelspnktrk
Twitter - @pnkheelspnktrk

HELP SPREAD THE BOSS GIRL LOVE!
It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love!
If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

Oct 14, 2015

BGC ANNOUNCEMENTS
* Welcome to the 18th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Helene Sula!
* Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Have you seen the BGC Intensive??
* Support Boss Girl Creative endeavors by joining the BGC Crew!
* Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram
* Want a direct link to the podcast feed? Click here.
* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA

INSIDE THIS EPISODE
* Growing your voice
* Being authentic
* Creative Spark
* Launching a product
* You are worth it
* There's room for everyone

QUOTES BY TAYLOR
"It's just not rainbows and roses all the time. And I think the more authentic you can be on your blog and your social media platforms, that's what drives readers to keep coming back." Taylor Bradford

"Because you are worth so much more!" Taylor Bradford

"I think once you have that creative spark or something, that you know you can carve out your own little space and make it awesome. And truly make it what you want it to be. You may not know exactly the details, but you know that there is a huge possibility." Taylor Bradford

"I think if you are not constantly trying to learn, then I think you are doing a disservice to your own brand and to your own business." Taylor Bradford

"I think it's important to learn from the mistakes [made in blogging/business]." Taylor Bradford

"If you have the heart and the drive and the passion, I think you really can do anything you set your mind to doing." Taylor Bradford

QUOTES BY HELENE
"Finding my blogging voice has always been very difficult. You hear so much conflicting information out there. So many bloggers and businesses are telling you to do it one way: to find your niche and stick with that. But that's not necessarily the right way to go about it." Helene Sula

"I wanted to carve out my own blogging voice. One that is going to be for every blogger. Anyone can read me." Helene Sula

"I think when you are authentic, people will see that. And they want to continue to read and work with you." Helene Sula

"You have to put yourself in your readers, your audience's shoes. And think about "okay, if I'm reading this from their perspective, is this something they want to read? Does this sound like something that's coming from my voice?" Helene Sula

"Your blog is your brand." Helene Sula

"I like to ask myself, whenever I'm posting, whether it's a sponsored post or not, why would my audience care? And if the answer is they don't? Then I'm not going to post about it." Helene Sula

"My journey has kind of been different because early on, I was very obsessed with my blog. Because it was my creative outlet when I was stuck inside by myself all day, every day for months. Because I had this broken ankle and leg [from a rock climbing accident] and it was just a great way for me to get to express myself." Helene Sula

"I realized that blogging is something that has really changed the game on how we get our news, how we get our sports, everything. Everything you we can find online, you can find with blogs. And you can find someone else's perspective." Helene Sula

"Sometimes you just have to go for it. And really try to figure out, can this work for me?" Helene Sula

"The more I can learn, the more fear that goes away." Helene Sula

"Don't put all of your social media eggs in one basket." Helene Sula

"I think the more mistakes you make, it's okay. As long as you can learn from those and grow from those. The better you end up being: the better blogger, the better entrepreneur, the better Boss Girl you end up being." Helene Sula

"The main thing you have to think about - you are worth it. Your blog, your business has worth. And it deserves everything you put into it. You deserve to be paid for your work. You deserve to get recognition for your work. You are spending so much time and effort imparting your knowledge for free to others. You deserve the attention and the paid opportunities. It's not a bad thing to take paid opportunities. Because you are worth it." Helene Sula

"There is so much opportunity and room for everyone. We all are bloggers. We are all entrepreneurs. And there is room for everyone. Really, there is." Helene Sula

RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
Fearless Launching

SHOUT-OUTS
Texas Women Bloggers
Sara - Venus Trapped in Mars
Taylor - The Daily Tay
Brooke Saward - World of Wanderlust

FIND TAYLOR ONLINE
Blog - pinkheelspinktruck.com Instagram - @pnkheelspnktrk
Facebook - PinkHeelsPinkTruck
Pinterest - pnkheelspnktrk
Twitter - @pnkheelspnktrk

FIND HELENE ONLINE
Blog - Helene in Between
Facebook - HeleneInBetween
Twitter - @heleneinbetween
Instagram - @heleneinbetween
E-Course - Quit Your Job to Blog

HELP SPREAD THE BOSS GIRL LOVE!
It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love!
If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

Oct 7, 2015

BGC ANNOUNCEMENTS
* Welcome to the 16th episode of the Boss Girl Creative Podcast!! Today I'm interviewing Tena Pettis!
* Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Have you seen the BGC Intensive??
* Support Boss Girl Creative endeavors by joining the BGC Crew!
* Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram
* Want a direct link to the podcast feed? Click here.
* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA

INSIDE THIS EPISODE
* How Tena got her start
* Light bulb moments
* The road to creating an agency-style office
* Taking online courses (aka course-junkie)
* What comes easy/what's hard in business
* How to handle making mistakes in business
* What's next for Tena

QUOTES BY TAYLOR
So much great stuff from Tena! Go listen!

QUOTES BY TENA
"In 2009, no joke, I'm sitting in the car with my hubby. And I thought 'I don't want to sit in a cubicle anymore.' He actually said to me "you are way too talented to be sitting in a cubicle" and it just like a huge light bulb went off. I always wanted to do the entrepreneurial thing. And I just never really knew what it looked like." Tena Pettis

"When I started thinking of Tena.cious and that light bulb went off. I thought, 'you know what? I don't want to be like every other design firm or web firm or when they combine and do design and web. I thought what is like that third thing I can do. And again, light bulb, it was like, I can manage Facebook Business Pages for people." Tena Pettis

"One of the things that really changed me was in January in 2013 is when I first did my first coaching program. And it was a group coaching program that I did with Erika Lyremark. And she, back then, had a business called The Morning Whip or the Daily Whip actually, and one of her courses was called The Morning Whip. She was an ex-stripper, she's doing amazing things still to this day. But she's kind of like similar in what she teaches to like the Marie Forleo B-School, but very different and much more hands on. You got to talk to Erika all of the time. So, I started working with her. And I remember at the time, in December of 2012, we had about $10,000 in sales a month. So, you know I had staff. I had overhead. I had all of these different things. And $10,000 is really not a lot. I hired and did that group coaching program and by February, actually, we had more than doubled our sales. So, that February was $22,000 in sales for that month. I was a true believer of the coaching program, let me tell you. And it just changed my whole mindset." Tena Pettis

"One thing that does come easy to me is ideas. I'm never out of new ideas...what's been hard is knowing when to take that next step. Knowing when to hire that person. Or when to take that next step. Risk." Tena Pettis

"I love to talk to people who have been there and done that." Tena Pettis

"I think Masterminds are best when people aren't working together." Tena Pettis

"I want to keep making the stuff we have, that much better." Tena Pettis

"I think most people and women especially are taking on too much at a time. And we want to do every social media platform and have our blog look perfect and our video look perfect and do Periscope and Blab and Meerkat. And blah blah blah blah blah. And the thing is, no one is benefiting from that. So, I say narrow things down. Declutter as much as you possibly can." Tena Pettis

RESOURCES AND LINKS MENTIONED
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
The E Myth Book by Michael E. Gerber
Twitter
Facebook
The Daily Whip by Erika Lyremark
B-School
Podcasting School for Women
Podcast Movement
One Great Goal Book by Ursula Mentjes
National Speakers Association
Get Rich, Lucky Bitch! Book by Denise Duffield-Thomas
Periscope
Blab
Meerkat
7: An Experimental Mutiny Against Excess Book by Jen Hatmaker
The Copy Cure
A Course About Copy

SHOUT-OUTS
Michael E. Gerber
Erika Lyremark
Jessica Kupferman
Elsie Escobar
Ursula Mentjes
Nathalie Lussier
Angie Weber
Denise Duffield-Thomas
Danielle LaPorte
Jen Hatmaker
Marie Forleo
Nikki Elledge Brown

FIND TAYLOR ONLINE
Blog - pinkheelspinktruck.com
Instagram - @pnkheelspnktrk
Facebook - PinkHeelsPinkTruck
Pinterest - pnkheelspnktrk
Twitter - @pnkheelspnktrk

FIND TENA ONLINE
Personal Website - TenaPettis.com
Business Website - Tena.cious
Twitter - @tenapettis
Facebook - TenaciousEdge
Podcast - Create Your Clique
Work with Tena

HELP SPREAD THE BOSS GIRL LOVE!
It would be amazeballs if you shared Boss Girl Creative Podcast with your fellow Boss Girls on twitter. Click here to tweet some love!
If you love this podcast, head on over to iTunes and kindly leave a rating, a review and subscribe!

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