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The Purposely Aligned Entrepreneur

The Purposely Aligned Entrepreneur Podcast, presented by Boss Girl Creative & hosted by Taylor Bradford, is a weekly podcast that leads & inspires entrepreneurs who have found success, to stay purposely aligned in that success, by providing them support, guidance & a sisterhood to keep going. The business journey isn't meant to be traveled alone!
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Now displaying: Page 1
Aug 19, 2015

BGC ANNOUNCEMENTS
* Welcome to the tenth episode of the Boss Girl Creative Podcast!! Today I'm interviewing Rachel Matthews from A Southern Fairytale. Have comments or questions? Tweet/IG using the hashtag #BOSSGIRLQA or call in: (707) BOSS-GIRL
* Have you seen the BGC Intensive??
* Support Boss Girl Creative endeavors by joining the BGC Crew!
* Join me on Periscope (@pnkheelspnktrk) on Wednesday nights at 9pm CST for a live Q&A answer session!! Send me your questions through email, phone or #BOSSGIRLQA on Twitter/Instagram
* Want a direct link to the podcast feed? Click here.
* Use these Hashtags on Social Media: #bossgirlcreative #bossgirlQA

EPISODE AT A GLANCE
* Overcoming obstacles
* Looking back at the beginning
* Saying "No"
* Easy and hard times as a food blogger
* Managing fear in a business
* Inspiring BGC
* Looking into the future
* Current Projects

QUOTES BY TAYLOR
"I would just rather have someone go find something else to read than cause me problems like you know because we do grow and we do change and that’s the nature of any business and that's what we are, we are businesses." Taylor Bradford

"I will share whatever I am talking about, [in] the very first paragraph, I will interject whatever personality I have and whatever commentary I have." Taylor Bradford

"We are kind of in a solo business even though we have other bloggers that we can go chat with, this is still our solo business, and you need someone that is not in your world to be able to cushion you." Taylor Bradford

"You don’t really want to burn out because this is your job and this is your business that you have been cultivating for so long but you need to be able to kind of renew yourself somehow and how do you do that well, you almost need to force yourself to take a break in order to recharge and be able to continue to put out the compelling content." Taylor Bradford

QUOTES BY RACHEL
"Really trying to stay true to why I started doing it and staying true to my own voice instead of trying to get caught up in the fads or things that really don’t fall along my voice or my audience or my message which really is a food blog with family on the side." Rachel Matthews

"I have found myself saying, ‘well if I just post about this once, then I can kind of maximize on this,’ and it never feels authentic to me." Rachel Matthews

"She [a reader] had a point that she sees people jumping on band wagons and all of a sudden they go away from the person that she’s loved reading, I also went and explained to her well we are all growing and sometimes you read a blog for a long time and then the blog goes on a different path because that is where that blogger has gone." Rachel Matthews

"You kind of have to realize that sometimes while they’re [readers] there for what the service you’re providing, they are not interested in who you are as a person, so that is an interesting line to walk as a food blogger...is how much personal do you get into and how much do you just stay recipes." Rachel Matthews

"Closing the door is never a good idea as far as I believe. Always leave it open and I will tell you something, all PR people of all levels and of all companies talk." Rachel Matthews

"My love language is food, hands down and doing this has allowed me to pursue photography which has always been a passion of mine but I never thought would be something that I could do further than a side hobby or a tourist." Rachel Matthews

"The hardest [part of blogging] is being a business. Not just doing it for fun, really taking the time and doing the research and continually learning and following all the ever loving different changes of every network and every new thing that comes out." Rachel Matthews

"Prayer, really, as cliché or trite as that sounds, when I start to feel like I can’t do this or questioning myself or really just going ‘oh my gosh is this going to be the right decision, am I doing the best for myself, for my family, for everything'...taking a minute and kind of closing everything down, saying a prayer and sometimes going to my husband and saying, ‘okay, help me, let’s talk,’ because he is my biggest sounding board but he's also my biggest supporter." Rachel Matthews

"Many more spouses are coming to conferences and seeing the space and getting to understand what happens, and seeing the power behind it. And also for how far that this space has come, and how many people are coming out of this with radio shows and TV shows and books, cookbooks, all of these amazing experiences and the way that they are being kind of rocketed into the stratosphere has really made more people step back and go "oh"." Rachel Matthews

"Be authentic, be kind, and lift others up because if we don’t do those things and we don’t put that out there, what kind of world are we creating for ourselves but what are we leaving for those that come behind us." Rachel Matthews

RESOURCES AND LINKS MENTIONED
The Beauty of Different by Karen Walrond
Mom 2.0 Summit
Facebook
Twitter
Pinterest
Instagram
Periscope
YouTube

SHOUT-OUTS
*Links below may contain Affiliate Links. Purchasing through them help support Boss Girl Creative.*
Nutella
Kristen Doyle: www.dineanddish.net
Karen Walrond: www.chookooloonks.com/blog
Lulu Lemon: www.lululemon.com
Ooh La La Sweets: www.ohlalasweets.com
Farrah Braniff: www.farrahbraniff.com
Jill Krause: www.babierabies.com
Amy Locurto: www.livinglocurto.com
California Avocado Commission: www.californiaavocado.com

FIND TAYLOR ONLINE
Blog - pinkheelspinktruck.com
Instagram - @pnkheelspnktrk
Facebook - PinkHeelsPinkTruck
Pinterest - pnkheelspnktrk
Twitter - @pnkheelspnktrk

FIND RACHEL ONLINE
Blog - A Southern Fairytale
Instagram - @sthrnfairytale
Facebook - A Southern Fairytale
Twitter - @sthrnfairytale
Pinterest - asouthernfairytale

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